7 key benefits of SAP SD implementation for Colomer

With the implementation of SAP we have seen many important benefits to our company Colomer, both globally and on a departmental level. SAP encouraged global standardization, greatly increasing the synergy and transparency between business units as we now share best practices.

Benefits realized for Colomer in Sales and Distribution:

  • Real time information

We have increased visibility of up to date information: inventories, customer orders, credit status, and pending deliveries.

  • Inventory visibility at all Colomer plants

We now enjoy global access to view available inventory at multiple plants. With our time differences, Spain can look at inventory in Jacksonville, FL hours before the US is awake and working.

  • Promotional and Pricing accountability

SAP provides easy access to track key performance indicators of our promotional calendar. Therefore, we are able to more accurately measure our return on investment. We also have the ability to track the impacts of price increases and margin changes over multiple years across different brands.

As a supplement to SAP, Business Intelligence provides in-depth reporting tools, detailing current order writing, orders pending deliveries for the future and total potential sales.

  •  Improved global alignment of procedures and operation

As we continue to implement SAP globally, we align and harmonize best business practices. As a global key user, I use SAP to make sure each business unit follows the same guidelines for best business operations.

  •  Improved Business Services communications with customers

SAP extended the services our Business Services department offers by allowing us to move and track shipments easily. The detailed information available in SAP also facilitates more in-depth communication with our customers.

  •  Ability to access detailed data

Provides universal access to view specific details as well as aggregate information.


This article by Erica St.James took part in the joint contest, which SAP Expert ran together with Zinio.

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